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When Holiday Momentum Stalls and What It Really Means for Retailers

Published on: 04/12/2025

Holiday momentum is slowing earlier than expected this year, and the first week of December is revealing more than a temporary lull. Customers are filtering, consolidating, and choosing retailers with greater intention than in past seasons. This post breaks down why the early-December slowdown matters, what it signals about customer priorities, and how retailers can still win the rest of the month by removing complexity, improving trust signals, and shifting from promotional noise to stable, predictable experiences.

When Holiday Momentum Stalls and What It Really Means for Retailers